The generated blogtrip has phrases like " Within Murcia you can choose between the beach or mountains, heat or cool, without having to do many kilometers"
The pioneering 'Marinera 2.0', where seven of the bloggers specializing in Internet travel visited some of the most emblematic places of the region, was followed by more than 3,000 people across different social networks, blogs, community travellers and other platforms, as analysed by monitoring and on-line monitoring.
This project, was organized by the Ministry of Culture and Tourism of the Region of Murcia to promote the tourist attractions of the autonomous region, and took place between 8 and July 10.
In total, from 29 June to 27 July, 'Sailor 2.0' has created 147 posts on Facebook, resulting in 1,501 'I like' and 289 comments. Also 246 pictures and six videos have been added, while 39 Twitter users have written 150 different original tweets that have been re-tweeted 750 times. The potential audience of this social networking event has been 8,035 Facebook friends direct and 17,196 followers on Twitter.
With respect to impacts on the blogs, 'Sailor 2.0' has led to 30 posts in different blogs. These include those published in 'The Traveller' El Pais 'The Traveler's Journal', Marketing and Community Culinary Hosteltur, by writers Paco Nadal, Eva Paris, Sofia Silva and Erika Esther Mascaro, respectively.
In total, the event has appeared in 32 sites, including www.mundoviajes,portalmundos.com, www.logitravel.com, www.el-turismo.es and www.tripviaje.com.
Measuring the results of this initiative, the company Netberry has taken into account the traffic generated to the website of 'Sailor 2.0 ", both directly and through the blogs of www.murciaturistica.es and www.cctmurcia.es. Also, the assessment includes the flow of fans on social networking and visits to the participating bloggers logs.
The Director General of Tourism, Enrique Ujaldón explained that "unlike traditional media, localized spatial projection and limited periods, this new promotional tool 2.0 provides global accessibility and permanance, so the range achieved is much higher" .
At present, he added, "the influence of bloggers on the tourist's purchase decision is huge, so this action has given us first-prescribers the opportunity to promote the region and generate new content like photos, videos and corners of traveller communities."
He also announced "the normal in these cases is that the results continue to increase, although to a lesser extent, throughout the summer, which will improve the region's position in search engines, blogs and social networks."
The hashtag '# Murcia' generated hundreds of tweets between posts that should be mentioned as' Murcia is to choose between the beach or mountains, heat or cool, without having to do many miles'. For instance, a typical trip to a summer afternoon Castillitos followed by watching the sunset in La Azohía 'or' to stroll along the beach, enjoy the sun, tapas in the sun and in winter. In short, quality of life. "
Non-typical TV
In parallel, the platform has enabled www.no-typical.tv a new channel dedicated to 'Marinera 2.0' - a trip that led to seven bloggers visiting some of the places and seeing most emblematic tourist products within Murcia.
On this channel you can see three videos for the professional day held at the facilities of Qualification Tourism, a lecture by John Merodio and a roundtable with the participation of guest bloggers.
Similarly, three other videos of this 'blogtrip' ,of two to three minutes have since appeared on the blog, presenting the initiative as a journey of experiences where bloggers are the protagonists.
No comments:
Post a Comment